Wednesday, June 24, 2009

Yahoo to finally shut Yahoo 360

Another Yahoo service is closing officially. Yahoo 360, which was supposed to close early last year, is finally shutting its doors on
July 13, according to a blog post written on the site.

"Over the past two years there has been a lot of discussion about the closure of Yahoo! 360° and the transition to our new profiles experience that we’ve had in the works. Today, we’re able to firmly say that on July 13, 2009 Yahoo! 360° will be closing down and you’ll be asked to move into your new profile on Yahoo!, by July 12, 2009," goes the blog.

Yahoo 360 was launched in March 2005 as a ocial network/blogging service. However, the service could never really gain popularity. In fact, several analysts cite Yahoo 360's failure as an example of a hot Internet property that Yahoo failed to cash on.

According to ComScore, Yahoo 360 had 13.9 million worldwide unique visitors in April.

In October 2007, when the company first announced that it would close Yahoo 360, it aimed move to a 'universal' Yahoo profile. The company reiterated the plan during its Yahoo Open Strategy (YOS) launch in April 2008.

In September last year, Yahoo also shut its other social-networking site, Yahoo Mash. Late last year company launched its "universal" profile service, Yahoo Profiles, which incorporates basic social-networking functions. However, Yahoo Profiles doesn't match the features of Yahoo 360.