Saturday, June 16, 2012

Finally Internet Explorer 10 with DNT(Do not track) feature in Windows 8

Finally Microsoft has entered into two digit version of Internet Explorer.It has entered with into two digit version like other browser like Firefox,Google Chrome. Internet Explorer 10 is now out for Release Preview with Windows 8 on May 31,2012. One of prominent feature of IE 10 is default enabled DNT(Do not Track) feature that means your activity,location,personal data will not be sent to web server for any ads related advisement etc
Microsoft explains in Windows 8, IE10 sends a “Do Not Track” signal to Web sites by default. Consumers can change this default setting if they choose. This decision reflects our commitment to providing Windows customers an experience that is “private by default” in an era when so much user data is collected online. IE10 is the first browser to send a “Do Not Track” (DNT) signal by default.” With this signal, users of IE10 will be protected from websites that typically collect personal information throughout your use of the Internet to create personalized recommendations, shopping experiences, and even advertisements.
Not only has Microsoft declared that they are “broadening our commitment to providing consumers a great experience in Windows” with a web browser that protects consumers more than others.

Microsoft will be preventing Google from generating as much ad revenue from IE10 users, as Google can not personalize ads with behavioral targeting for these users, which is key in coercing users to click on the ads. 
With IE10, Microsoft is intending to both be creating a better browser than Google Chrome, and trying to squash Google’s entire business model by turning on “Do Not Track” by default. "DNT("Do not track feature") will be can't feature of Google because this will override the Google Account 
Can Microsoft really stop Google Revenue by implementing DNT(Do not Track ) feature in its new browser in Win 8 as default configuration.Will this help Microsoft to reduce Google Absence Revenue